B2B Sales and Marketing Blog

Welcome to our blog! We write every week about customer retention, customer engagement, and sales & marketing strategies for B2B. Discover the articles and find relevant data to keep your B2B clients for longer!

A B2B customer is a customer like any other.

A B2B customer is a customer like any other.

Acquiring customers is good. Keeping them is better!

Acquiring customers is good. Keeping them is better!

Left without warning: why do your customers leave you?

Left without warning: why do your customers leave you?

What if your sales data helped you immediately identify your at-risk customers?

What if your sales data helped you immediately identify your at-risk customers?

Interview of Fructifi on BSMART TV

Interview of Fructifi on BSMART TV

How to get new points of sale for your products?

How to get new points of sale for your products?

Everything you need to know when choosing your CRM

Everything you need to know when choosing your CRM

The best way to prioritize your customers: RFM segmentation and risk analysis

The best way to prioritize your customers: RFM segmentation and risk analysis

How to improve your time management as a salesperson

How to improve your time management as a salesperson

How to calculate the re-stocking date and amount of your B2B customers

How to calculate the re-stocking date and amount of your B2B customers

How to know in B2B sales when a client will switch suppliers

How to know in B2B sales when a client will switch suppliers

Why Customer Lifetime Value matters and how to calculate it

Why Customer Lifetime Value matters and how to calculate it

Know It All About Product Recommendation Engines: Are They Useful?

Know It All About Product Recommendation Engines: Are They Useful?

Improving customer loyalty by Marketing Automation: a solution to avoid churn?

Improving customer loyalty by Marketing Automation: a solution to avoid churn?

5 Goals to Make your Sales Team More Effective

5 Goals to Make your Sales Team More Effective

How To Optimize Your Marketing Strategy With Cohort Analysis

How To Optimize Your Marketing Strategy With Cohort Analysis

Why addressing churn quickly is key for smart sales leaders

Why addressing churn quickly is key for smart sales leaders

Using customer feedback to improve your B2B customer experience

Using customer feedback to improve your B2B customer experience

7 Sales Meeting Preparation Tips That Will Help You Close Deals

7 Sales Meeting Preparation Tips That Will Help You Close Deals

5 Steps to Encourage an At-Risk B2B Customer To Start Buying Again

5 Steps to Encourage an At-Risk B2B Customer To Start Buying Again

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PRODUCT

Sales

Marketing

Management

CUSTOMERS

Customer Overview

Cosmetics & Food

Industry, Medical & Consumables

Testimonials

PRICING

COMPANY

Our Story

Meet The Founder

Where To Find Us

Join Our Team

RESOURCES

Blog

Glossary

Proudly incubated in Paris at

© 2018-2023 Fructifi all rights reserved - Legal mentions - Terms & Conditions - Privacy policy

PRODUCT

CUSTOMERS

PRICING

COMPANY

RESOURCES

Proudly incubated in Paris at

We are hiring!

© 2018-2023 Fructifi all rights reserved - Legal mentions - Terms & Conditions - Privacy policy