Welcome to our blog! We write every week about customer retention, customer engagement, and sales & marketing strategies for B2B. Discover the articles and find relevant data to keep your B2B clients for longer!
A B2B customer is a customer like any other.
Acquiring customers is good. Keeping them is better!
Left without warning: why do your customers leave you?
What if your sales data helped you immediately identify your at-risk customers?
Interview of Fructifi on BSMART TV
How to get new points of sale for your products?
Everything you need to know when choosing your CRM
The best way to prioritize your customers: RFM segmentation and risk analysis
How to improve your time management as a salesperson
How to calculate the re-stocking date and amount of your B2B customers
How to know in B2B sales when a client will switch suppliers
Why Customer Lifetime Value matters and how to calculate it
Know It All About Product Recommendation Engines: Are They Useful?
Improving customer loyalty by Marketing Automation: a solution to avoid churn?
5 Goals to Make your Sales Team More Effective
How To Optimize Your Marketing Strategy With Cohort Analysis
Why addressing churn quickly is key for smart sales leaders
Using customer feedback to improve your B2B customer experience
7 Sales Meeting Preparation Tips That Will Help You Close Deals
5 Steps to Encourage an At-Risk B2B Customer To Start Buying Again