Cross-selling

Cross-selling definition

Cross-selling is a sales technique where a seller suggests related or complementary products or services to a customer who is already considering or has purchased a product or service. The goal of cross-selling is to increase the value of the sale by offering additional products or services that meet the customer's needs or preferences.

Cross-selling usage

Cross-selling is often used in e-commerce, retail, and service industries as a way to increase revenue and build customer loyalty. By offering additional products or services relevant and useful to the customer, businesses can enhance the customer's experience and increase the overall value of the sale.