Also often known as LTV, this metric represents the total amount of money a customer is expected to spend on a company's products or services over the entire duration of their relationship with the company. It takes into account the customer's purchasing behavior, such as their frequency of purchases, the amount of money spent per purchase, and the length of time the customer is likely to remain loyal to the company.
Learn more about it here: https://www.fructifi.com/why-customer-lifetime-value-matters-and-how-to-calculate-it/
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