Email marketing

Email marketing definition

Email marketing is a digital marketing strategy that involves sending commercial messages in the form of emails, to a group of people who have subscribed to receive updates or information from a business and to potential leads. The goal is to build relationships with customers, increase brand awareness, drive traffic to a website, and ultimately, generate sales.

Email marketing usage

Email marketing campaigns can take various forms, including newsletters, promotional emails, event invitations, surveys, and more. Marketers often use email automation tools to create targeted, personalized campaigns that are tailored to the interests and behaviors of their subscribers. Effective email marketing requires careful planning, thoughtful messaging, and attention to analytics to measure and optimize campaign performance.