RFM segmentation

This marketing technique involves analyzing customer behavior based on three metrics: Recency, Frequency, and Monetary value. These metrics are used to divide customers into groups based on their buying patterns, in order to create targeted marketing campaigns that are tailored to each group's needs and preferences.

Learn more about it here: https://www.fructifi.com/the-best-way-to-prioritize-your-customers/ 

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