Cohort analysis definition
Cohort analysis is a type of analysis that groups customers based on a shared characteristic or behavior, such as the date they made their first purchase, their geographic location, or their product preferences, and looks at how they continue to order over time, as a percentage of their initial act of purchase. By analyzing these groups, businesses can gain insights into customer behavior and preferences and identify trends and patterns that can inform sales and marketing strategies.
Use of cohort analysis by marketing & sales
Learn how it works here: https://www.fructifi.com/optimize-your-marketing-strategy-with-cohort-analysis/
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© 2018-2023 Fructifi alle Rechte vorbehalten -- -