A CRM (Customer Relationship Management) is a software designed to help businesses manage and analyze interactions with customers and potential customers throughout the customer lifecycle. It typically includes features such as contact management, sales automation, marketing automation, customer service and support, analytics, and reporting. 

The purpose of CRMs is to enable businesses to build and maintain strong relationships with customers by providing them with personalized experiences and consistent communication across various touchpoints. 

Learn here how to choose your CRM:

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