Having a large number of B2B customers that place repeat orders outside of any contract or subscription is a headache when it comes to keeping them loyal.
Salespeople will be familiar with their best clients, however, they are unable to keep track of every client.
Just those who have predictive data about consumer behavior will be able to systematically act to keep their customers and maximize ROI.
When you are aware of where each of your customers is in their lifecycle, you will be able to reach out to them at the right time, with tailored offers, increasing your revenue.
Be alerted when a customer leaves or ceases buying one specific product.
Separate your end customers into “Active, At-risk, and Churned” buckets and prioritize them by RFM segmentation (Recency, Frequency, Monetary).
Know when each of your customers is going to place an order.
Look for changes in their purchasing habits by looking at their ordering history.
Develop customized marketing campaigns for customer retention.
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