KPIs are a set of figures used by businesses and organizations to evaluate their performance and progress toward specific goals and objectives. They are designed to provide a clear and quantitative view of how well an organization is performing in key areas such as sales, marketing, operations, finance, and customer service.
Usage of KPIs
KPIs can be used to track progress towards specific business objectives and help businesses identify areas of strength and weakness. They can also be used to measure the effectiveness of different strategies and initiatives and help businesses make data-driven decisions about where to allocate resources and focus their efforts. Some common KPIs in sales and marketing include the conversion rate, customer acquisition cost (CAC), customer lifetime value (CLV), or return on investment (ROI).