Upselling is a sales technique where a seller encourages a customer to purchase a more expensive or upgraded version of a product or service than the one the customer was originally considering. The goal of upselling is to increase the value of the sale and generate more revenue for the business.
Upselling is often used in e-commerce, retail, and service industries as a way to increase revenue and profit margins. By offering higher-priced options that meet the customer's needs or preferences, businesses can enhance the customer's experience and increase the overall value of the sale. Upselling can also help businesses build customer loyalty by providing personalized and relevant recommendations that meet the customer's needs.